Let’s talk → Case study — 01
The Shikshak EduTech — a complete learning solution. Pre-recorded academic series, AI-personalized study, and offline access — bundled into one student-first app.
The Shikshak is an honest attempt to provide quality education at affordable rates. The platform bundles pre-recorded academic series from multiple universities into a single mobile app, so students can study at their convenience — on any device, in any language they think in.
Tagline: “Study at your convenience.”
University students were stuck between three bad options: expensive tuition, dense pre-recorded content with no personalization, or scattered free videos with no structure or accountability.
The brief: build one student-first platform that delivers structured concept-driven learning, lets professors stay close to students through doubt-clearing webinars, and works on the same low-bandwidth phones that students actually carry.
We interviewed students across Tier-1 and Tier-2 cities. Four pain points surfaced repeatedly:
Coaching fees crowd out students who can’t justify the spend — especially in regional universities.
Pre-recorded series treat every learner the same. Fast learners are bored; slow learners drop off.
English-only content keeps regional-language students from absorbing core concepts.
Once the video ends, the student is alone. Doubts pile up; concepts stay shaky.
Patchy 4G makes streaming long lectures unreliable, especially in the evenings.
Switching devices loses where the student left off — the lecture restarts every time.
Three north-star goals shaped every design and engineering decision:
Deliver university-grade lectures at a fraction of the tuition cost — no compromise on production or pedagogy.
Use AI to adapt the learning path to each student’s capability — speed up the fast, slow down for the rest.
Pair recorded lectures with live doubt-clearing webinars from trained professors. Reduce friction; raise outcomes.
Five steps from app open to concept mastered — designed so the student never gets stuck.
UX direction
A first-time learner should not need a tutorial to find a lecture. Bottom-tab navigation, one-tap resume, large-thumb hit-areas, and visible progress at every step. Search, filter, and download stay one tap apart — no nested menus.
UI direction
Calm palette, generous typography, illustration-led empty states. Every screen reuses the same tokens — cards, chips, sheets — so engineering ships fast and the brand stays consistent across web, Android, and iOS.
The shipped app turns “watch a lecture” into a full study session.
Full academic series from multiple universities, edited tightly with regional-language voice-over.
Adapts pace, suggests revision clips, and surfaces weak topics based on watch + quiz behavior.
Save lectures, watch without data. Resumes across devices when re-connected.
Find a concept, professor, or chapter in one query — with smart suggestions.
Bookmark exact lecture sections, mark favourites, build a personal revision shelf.
Live sessions with professors. Comment threads under every lecture for async follow-ups.
Resume where you left off. See chapter-wise completion. Streaks for the daily-study crowd.
Variable speed (0.5x — 2x), pinch-zoom on diagrams, captions in regional languages.
Every lecture pairs theory with a practical example — how the concept shows up in real exams.
Screenshots from the shipped app — pulled straight from theshikshak.com.
Students praise the comprehensive syllabus coverage, edited video quality, and clear concept explanations. Professors get to do what they do best — teach — while the platform handles distribution, tracking, and doubt routing.
“The syllabus coverage is full. The editing is sharp, and the way concepts are explained with practical examples — it’s what got me through my exams. The Shikshak feels like having a tutor in my pocket.”
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A learning app, a marketplace, an internal tool — we ship the same way.
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